Maybe this was them, and I mixed it up somewhere along the line?
That article (I had to scavenge the HTML for the text behind the paywall) covers all the correct concepts I remember:
"Chances are there won't be any spooky men in black either. In fact, hardly anyone will be wearing black and no one will be miming hymns because everyone knows Celine Dion's playlist...
As InvoCare's Anthony Pearl puts it, "it was White Lady funerals that changed the traditional image of the pale, tall funeral director with a measuring stick to one of women in white releasing doves and rose petals"...
It was the AIDS epidemic of the 1980s that really loosed the event planners onto the funeral industry. At the height of the gay Mardi Gras culture, the young men who died in close-knit inner suburbs created a trend for more flamboyant funerals that reflected their lifestyles and their communal tragedy. Since then, young people have rewritten the rules of mourning."
It sounds like they adopted a trend that was already in place at the time. Still wish I could find the original article I have in mind, but this one will definitely suffice to anchor the idea to that time period.
no subject
Maybe this was them, and I mixed it up somewhere along the line?
That article (I had to scavenge the HTML for the text behind the paywall) covers all the correct concepts I remember:
And their own page establishes the right timeframe: 1987.
https://www.whiteladyfunerals.com.au/about-us/
It sounds like they adopted a trend that was already in place at the time. Still wish I could find the original article I have in mind, but this one will definitely suffice to anchor the idea to that time period.
Thanks!