Efficiency vs. mileage. Interesting. Yes, it makes sense that people have a psychological affinity for "more" (distance traveled) rather than "less" (fuel consumed).
I intended a /zee/ pronunciation, but I may revise my resolution shortly. (See other comments below.)
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Date: 2010-Feb-21, Sunday 12:46 am (UTC)I intended a /zee/ pronunciation, but I may revise my resolution shortly. (See other comments below.)