impressive marketing

How did I miss this when it came out?

A company called Wilkinson Sword specializes in razor products for men and women. Among their products is the Quattro Titanium. Well, they created a whole video game to promote it. You can play it in Flash on their website. I found the controls ineffective but the concept amusing. Baby (with his smooth skin) and Daddy (with his stubble removed by the magically effective new razor) compete for Mommy's attentions during a rumble in the basement using pillows and teddy bears as weapons.

Check out "Fight For Kisses":
http://www.ffk-wilkinson.com/intl/

Don't skip the intro video. Watch it. Baby-in-training is hilarious.

For some strange reason, this thing makes me think of the old tv show "Bewitched" and the crazy/silly/fun marketing schemes that Darrin and Samantha would have to think up to explain some bizarre situation or other.

(edit:)
p.s.  Now that I do some searching, apparently it was a popular reference on LiveJournal a year ago, before I was really too involved here.  Oh well.  Old news apparently.  :)